Professional services

Help for Accounting Firms

For CPAs, bookkeepers, tax pros and fractional CFOs.

Accounting is where I do the most work. CPAs, bookkeepers, tax firms and fractional CFOs are great at the numbers and short on time for everything else: the website, the marketing, the follow up and the admin that piles up around tax season. I take that work so you can stay billable.

Starting at $55/hr with 5+ hours/month
Just give it to Hillary
Experience

I know how accounting firms
actually work.

I work with accounting firms every week. I run the website, Google Ads, blog, social media and LinkedIn for a Chandler CPA led bookkeeping firm, support a Mesa fractional CFO with marketing, lead tracking and his weekly leadership meeting, rebuilt the website for a Washington CPA firm and run Google Ads for bookkeeping and CFO firms in other states. Earlier in my career I helped scale a CPA firm and a tax prep and resolution firm.

I step into whatever role you need that day, often more than one at a time: assistant in the morning, web designer by lunch, marketing manager by the afternoon. Same person, so nothing gets lost between handoffs.

What accounting firms hand me most

  • Websites built for bookkeeping and tax keywords
  • Google Ads with a free consultation offer
  • Weekly blogs and social posts that answer client questions
  • Lead tracking and follow up so prospects do not go cold
  • Brochures, one pagers and proposal templates
  • Admin and inbox help during busy season
Results

What that looks
like in practice.

AZ Easy CPA · Chandler bookkeeping firm

$90K to $300K

Revenue more than tripled in two years.

AZ Easy CPA went from about $90K in revenue to $250K to $300K in two years, and it's growing again. I built the website and landing pages, run the Google Ads, write the blogs and social posts, designed the brochure and built the system they use to track every lead and call.

  • Website designer
  • Ads manager
  • Content writer
  • Systems builder
  • Business developer
See the work
Tax firm

Grew the team

Systems and marketing that made room to grow.

I helped a tax firm do the same: documented how the work gets done, organized the marketing and built the internal structure so the owner could add people and take on more clients without everything running through them.

  • Operations manager
  • Marketing manager
  • SOP writer
What I handle

What I can take off your plate.

Websites

Service, industry and city pages with a blog.

Google Ads

Campaigns, landing pages and a weekly report.

Content

Blogs, LinkedIn and social that answer real questions.

Lead follow up

A tracker so every prospect gets a next step.

Print and sales pieces

Brochures, one pagers and proposals.

Admin support

Inbox, scheduling and client document chasing.

Examples

Some of my real work.

See the portfolio
AZ Easy CPA, Landing page by Hillary Scott
Websites · Landing page

AZ Easy CPA

A bookkeeping site and landing page for a CPA led firm in Chandler, Arizona. It focuses on monthly bookkeeping, cleanup and a free consultation.

4 hats, one person
  • Website designer
  • Copywriter
  • Ads manager
  • SEO
Opana Books & Tax, Website rebuild by Hillary Scott In progress
Websites · Website rebuild

Opana Books & Tax

A rebuilt website for a Washington CPA firm offering tax planning, bookkeeping and accounting. It includes industry pages, service area pages and a blog.

5 hats, one person
  • Website designer
  • Copywriter
  • SEO
  • Project manager
  • Blog writer
Websites · Live website

Hauf Law

A website for a law firm covering bankruptcy, estate planning and LLC formation, with a free consultation call up top.

4 hats, one person
  • Website designer
  • Copywriter
  • SEO
  • Project manager
Visit the site
Flow Tasks, Business dashboard by Hillary Scott
More pictures
Flow Tasks, picture 1Flow Tasks, picture 2
Systems & operations · Business dashboard

Flow Tasks

A custom business dashboard that runs daily tasks, client projects, networking and sales in one place. Each area has its own hub with due dates, pinned work and quick views.

4 hats, one person
  • Systems builder
  • Operations manager
  • Web developer
  • Chief of staff
FAQ

You've got questions.
I've got answers.

Do you work with CPA firms and bookkeepers?

Yes, more than any other industry. I currently support a CPA led bookkeeping firm, a fractional CFO firm and other accounting firms with websites, ads, content, lead follow up and admin.

Can you help during tax season?

Yes. I can take the inbox, scheduling, client follow up and document reminders off your plate so you can stay focused on the work.

What marketing works for accounting firms?

A clear website with service and industry pages, a Google Business Profile with reviews, steady blog content and Google Ads with a free consultation offer are the tools I use most. Results take testing, and a new lead source usually takes 1 to 3 months to understand.

Do you understand accounting terms?

Yes. I write content about bookkeeping, tax planning, payroll and CFO services every week, and I know the difference between a bookkeeper, a CPA and a fractional CFO.

Contact Hillary