A website needs a designer, a writer, an SEO person and someone to keep it all moving. So does a month of social media, a brochure, an ad campaign or a new system. Here's a look at what I've built for business owners, and the hats I wore to get each one done.
Behind the websites and graphics are businesses that grew. A few of them:
$90K to $300K
AZ Easy CPA went from about $90K in revenue to $250K to $300K in two years, and it's growing again. I built the website and landing pages, run the Google Ads, write the blogs and social posts, designed the brochure and built the system they use to track every lead and call.
Bigger office
Over two to three years I helped a law firm grow from where it was into a bigger office with a larger internal team. I wrote the SOPs so the team could work the same way every time, ran the marketing and built the processes that let the attorneys hand work off with confidence.
Grew the team
I helped a tax firm do the same: documented how the work gets done, organized the marketing and built the internal structure so the owner could add people and take on more clients without everything running through them.
$500 to $20K
I helped transform a marketing agency from selling $500 websites to $15,000 to $20,000 websites and $1,000 to $3,000 monthly marketing programs by repositioning the offer, the brand and the sales process.
In progress A new multipage website for a commercial fire protection company serving Phoenix and the East Valley. It covers inspections, testing and repair, with service pages, a blog and a property manager section.
In progress A new multipage website for a valves, controls and automation company. It puts the field crew and their real job photos front and center.
In progress A rebuilt website for a Washington CPA firm offering tax planning, bookkeeping and accounting. It includes industry pages, service area pages and a blog.
In progress A rebuilt website for Chris Poff, a business consultant and coach in Orlando, Florida. It covers business plans, funding, growth strategy and buying or selling a business.
In progress A homepage redesign for Dave Johnson, a mindset and life coach. It leads with his story and a short quiz to help visitors find their pattern.
A bookkeeping site and landing page for a CPA led firm in Chandler, Arizona. It focuses on monthly bookkeeping, cleanup and a free consultation.
A Google Ads landing page for a family and pediatric eye care practice in Gilbert, Arizona. It pairs a new patient offer with a short callback form.
A landing page for a Scottsdale custom home designer. It offers a free design call with a simple form and real project photography.
A calm, colorful website for a trauma informed coach and holistic bodyworker, with a free 10 minute call up front.
A website for a Peoria home remodeling contractor covering kitchens, garage to ADU conversions and whole home renovations.
A website for a law firm covering bankruptcy, estate planning and LLC formation, with a free consultation call up top.
A website for a health insurance agency built around a no cost quote, with the agent front and center.
A TikTok for a public car auction in Peoria, Arizona, grown to 86.4K followers with bilingual English and Spanish videos. One video passed 150K views.
Branded posts for a Chandler bookkeeping and tax firm, including Meet Chris promos, Arizona fun facts, service posts, Chris' Advice and holiday graphics. Planned for Facebook and LinkedIn alongside the firm's weekly blogs.
Weekly blog question graphics, fun fact posts and holiday greetings for a fractional CFO and bookkeeping firm. Each blog is shared on Facebook, Instagram and LinkedIn.
Brand posts built on the designer's own project photos, plus design process questions and Arizona and Scottsdale fun facts for a Scottsdale custom home designer. Posted to Facebook and Instagram with matching Google Business posts.
My own posts: Arizona POVs, Cool People, The Little Things and Businesses We Know spotlights, all in my black and lime brand.
My personal TikTok, where encouraging quotes and short feel good videos regularly reach hundreds of likes.
A set of posts for a realtor: first time buyer tips, moving day hacks, mortgage terms explained, just listed and just sold graphics and photo collages.
A LinkedIn plan that rewrites the daily blog post for LinkedIn with new Small Business Question graphics and adds Notes from Chris long posts twice a week.
In progress 
A full TikTok launch plan for a former bodybuilding champion and model: logo, colors, fonts, video covers, bio options, a weekly posting rhythm and a step by step checklist she reviews and approves online.
A brand board for a women's circle: logo, a soft purple and blue palette, mood photos and three fonts.
An Arizona desert brand board with a warm blush and clay palette, mood photos and a script and sans font pairing.
A playful brand board for a party business: main logo, a P4L badge and stamp versions, a pastel palette, fonts and a party mood board.
A calm sunset palette for a wellness brand, with the mood board photos and matching social post templates built from it.
A branded post template in the client's gold, grey and cream, with photo frames and a text area so new posts stay on brand.
Flyers and ads for a health insurance agency offering free quotes on health, Medicare, life, dental and vision plans.
A Tune In flyer promoting a coach's guest spot on the Networking Arizona radio show, with a QR code to her site.
A trifold brochure for a Chandler bookkeeping firm: who they help, what they do and how getting started works.
A letter size one pager for a Mesa fractional CFO and bookkeeping firm. It explains the services and when to call.
A letter size flyer for The Hillary that lists seven service roles and highlights remote assistant support.
The front and back of The Hillary business card, with a QR code to the business chaos quiz.
A square lead ad that shows a week of finished tasks ending with Friday afternoon off.
A 21 slide networking presentation for my own business: my story, the roles I fill, real results, client work and how to spot a good referral.
A photo collage that turns an event's best moments into one shareable graphic built around the host's logo.
Mood board collages that pull photos, textures and a color palette together so a brand's look and feel is clear before anything gets designed.
Bold, playful graphics made just for fun, the kind of scroll stopping posts that keep a feed from feeling like an ad.
A set of Coming Soon story graphics to build buzz before a business opens or a new site goes live.
A custom business dashboard that runs daily tasks, client projects, networking and sales in one place. Each area has its own hub with due dates, pinned work and quick views.
An assistant desk system built into Flow Tasks for delegating work to a remote team. Each assistant gets a desk with daily routines, tasks, call logs, hours, paperwork and training.
A lead tracker that shows every prospect by stage, flags hot leads and suggests the next follow up. Each lead opens into a full profile with progress, tasks and notes.
An online portal where a client sees her business expenses organized the way her tax preparer needs them. It tracks receipts, flags missing information and exports to Excel.
A networking and sales system that keeps every contact, follow up, meeting note and task in one place. It helps business owners who network turn introductions into referrals and clients without anything slipping through the cracks.
A content calendar that lays out every blog, social post and Google Business update with its graphic and captions for each platform, in list and calendar views. Clients review and approve each post from a simple page with no login needed.
A sales center where a business sees its new leads, logs calls and knows exactly who to follow up with today. It also shows where leads come from, so owners can see which marketing is bringing in business.
Ready to use setup plans for a local firm's Google Business Profile and website keywords, from categories and services to review templates and a monthly routine. They help a business show up in local search with one consistent story everywhere.
A branded marketing quote that lays out a package, what the website needs, the investment and simple next steps. It helps business owners see exactly what they are signing up for before they say yes.
A marketing growth plan that groups every tool by goal and turns the roll out into a box for each thing to create, with short steps to tick off. It gives owners and their team one clear page to follow from launch to monthly upkeep.
A website audit that ranks what to fix first, goes page by page and covers search, AI answers and local signals. It helps business owners know what is holding their site back and who handles each fix.
A step by step checklist for setting up or reworking a Google Ads campaign, from settings and keywords to ads, assets and tracking. It keeps every launch consistent so nothing is missed before ads go live.
The standard checklist every new website is built against, covering planning, technical SEO, answer ready content, the blog, local signals and launch. It helps clients get a clean, search ready site that is set up to grow.
A Start Here section that walks new clients through three simple first steps, from a strategy session to building and ongoing check ins. It helps visitors know exactly where to begin.
A contractor packet with an independent contractor agreement and NDA, paired with training lessons on each assistant's desk. It helps a growing business bring on remote help quickly while keeping client information safe.
A bank of ready to read networking commercials, from story time pieces to timely pop culture ones, each ending with a clear ask. It keeps weekly networking fresh and makes referrals easier to ask for.
A branded proposal and engagement letter system for a growing bookkeeping and tax firm. A short intake turns into a polished PDF with services, terms and a signature page, ready to send for e-signature. Shown with a sample client and the pricing blurred.
A campaign that pitches a CPA firm to local businesses hiring a part-time bookkeeper. Six emails, each written for the company and priced against the budget its own job post implies, plus a send order and follow up plan. Company names, pricing and email copy are blurred here.
A one page overview that goes out with every pitch: what the firm takes off your plate, hiring a bookkeeper compared to AZ Easy CPA, how it works in three steps and a clear call to book a free consultation.
A branded monthly report that gives a client a snapshot of her expenses and a clear list of what is still needed. Private details are blurred in this preview.
A two page line card for Pump and Corrosion Technologies showing their industrial and sanitary product lines by brand. It organizes dozens of manufacturers into clean, scannable sections.
Most of these were built while I was also answering a client's phones, running a leadership meeting, sending a newsletter or fixing somebody's Google Business Profile. That's the job: step into whatever role is needed, often more than one at a time, and keep all of it moving.
You get the designer, the writer, the marketer and the project manager in one person who already knows your business. No handoffs, no agency markup.
