Chandler, Arizona and remote

Fractional CMO

Marketing leadership without a full time salary.

Most small businesses don't need a full time marketing director. They need someone to set the plan, choose the channels worth paying for and make sure it all gets done. As a fractional CMO I do the strategy and the hands on work, so the plan doesn't sit in a folder.

Starting at $500/mo monthly minimum
Just give it to Hillary
What I handle

What I can take off your plate.

Marketing plan

Goals, budget and the channels worth testing.

Brand and message

What you say, who it is for and why it matters.

Channel strategy

Website, SEO, ads, social and email, prioritized.

Hands on execution

I build and run it, not just recommend it.

Reporting

What is working, in plain language, every month.

Vendors and team

Managing freelancers or your team so it stays on track.

This is part of my Marketing Manager service.

Examples

Some of my real work.

See the portfolio
AZ Easy CPA, Landing page by Hillary Scott
Websites · Landing page

AZ Easy CPA

A bookkeeping site and landing page for a CPA led firm in Chandler, Arizona. It focuses on monthly bookkeeping, cleanup and a free consultation.

4 hats, one person
  • Website designer
  • Copywriter
  • Ads manager
  • SEO
Growth Plan, Growth plan & roll out by Hillary Scott
More pictures
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Systems & operations · Growth plan & roll out

Growth Plan

A marketing growth plan that groups every tool by goal and turns the roll out into a box for each thing to create, with short steps to tick off. It gives owners and their team one clear page to follow from launch to monthly upkeep.

3 hats, one person
  • Business developer
  • Marketing manager
  • Project manager
Jeaneth, TikTok plan and brand board by Hillary Scott In progress
More pictures
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Branding · TikTok plan and brand board

Jeaneth

A full TikTok launch plan for a former bodybuilding champion and model: logo, colors, fonts, video covers, bio options, a weekly posting rhythm and a step by step checklist she reviews and approves online.

5 hats, one person
  • Brand strategist
  • Graphic designer
  • Social media manager
  • Copywriter
  • Web developer
Websites · Live website

Hauf Law

A website for a law firm covering bankruptcy, estate planning and LLC formation, with a free consultation call up top.

4 hats, one person
  • Website designer
  • Copywriter
  • SEO
  • Project manager
Visit the site
Flow Tasks, Business dashboard by Hillary Scott
More pictures
Flow Tasks, picture 1Flow Tasks, picture 2
Systems & operations · Business dashboard

Flow Tasks

A custom business dashboard that runs daily tasks, client projects, networking and sales in one place. Each area has its own hub with due dates, pinned work and quick views.

4 hats, one person
  • Systems builder
  • Operations manager
  • Web developer
  • Chief of staff
FAQ

You've got questions.
I've got answers.

What is a fractional CMO?

A fractional CMO is a part time chief marketing officer. You get marketing leadership, strategy and oversight for the hours you need instead of a full time executive.

Is a fractional CMO the same as a marketing director?

Close. Both lead your marketing. A fractional CMO or fractional marketing director works part time, often across a few companies, which keeps the cost down for small businesses.

Do you just make the plan or do the work too?

Both. I write the plan and then run it: the website, SEO, ads, social media and email. One person, so nothing gets lost between the strategy and the doing.

How much does a fractional CMO cost?

It depends on how much you want covered. My marketing service starts at $500 a month, and we can set a monthly plan that fits your goals and budget.

Contact Hillary